Those gleaming stone countertops and the state-of-the-art appliances. The wide-plank hardwood floors. Hmmm. What a gorgeous fireplace. You’d think those would be the things today’s homebuyers’ value most. But you’d be wrong. It’s green grass.
According to a recent survey from the National Association of Landscape Professionals (NALP), 79% of Americans say that the lawn is one of the most important features of a house when purchasing a place to live. The bigger surprise is that millennials value a gorgeous lawn even more than their parents.
So, what is it about an expanse of green that is such a turn-on? House Beautiful magazine says that perhaps buyers value appearances even more these days than they did before, and curb appeal matters more than we ever would have thought. In these days of outdoor kitchens and living rooms, however, it makes sense. Having a space to hang outdoors might be one of the reasons this feature is so important to prospective homeowners. The survey also said that 77% of people enjoy relaxing in their yards at least once a month and that more people visited public parks and playgrounds than movie theaters, pools, bowling alleys, museums, and even beaches. While the source for these stats might be a bit biased, if this survey is accurate at all, it has to make you think. A generation obsessed with all things tech is nostalgic for running through the grass? And they are willing to spend their Saturdays mowing it?
A recent realtor.com article by Lisa Johnson Mandel tells of a millennial California couple as classic examples of lawn-lovers. In their late 20s and with one toddler, they bought a fixer-upper with a good-sized yard rather than a brand-new home in a tight-knit housing development, saying that you can always remodel a kitchen, but you can’t change the size of your yard. She also cited the couple’s desire to plant a garden, have room for pets and add a few solar panels — all part of her generation’s penchant for self-sufficiency. Surprisingly enough, the couple is also not in favor of raising children whose idea of recreation is computer gaming.
The survey also found that 47% of Americans said they entertain in their yards at least once a month, while 57% said they use their yards for recreation at least monthly. When you think fire pits and water features, it all makes sense that Americans are increasingly celebrating the moments of their lives outdoors in their own yards.
Of course, the same research showed that plant and grass-gazing even through a window can reduce stress and lower blood pressure. But it goes one farther, says that neighborhoods with tree-lined streets and larger yard trees have reduced crime rates.
So, if you are a Realtor offering advice to sellers at this point, you may want to bump up the emphasis on green. Instead of spending so much money inside the house, have your clients hire some lawn and garden pros to spiff up the outside. It is, after all, the first thing potential buyers will notice.
Source: House Beautiful, Realtor, Multivu, TBWS