6 Tips for a Successful Home Sale in Summer

Estimated reading time: 2.5 minutes

Having an open house in the summer can be a great way to show off a home, but soaring temperatures can slow down foot traffic. When buyers are distracted by heat and humidity, it’s harder for them to focus on the features that make your property shine. Let’s go over six ways you can keep things cool and ready for a new buyer!

1. Schedule Open Houses in the Morning

If you’re going to schedule in-person open houses, experts advise holding your events before the warmest part of the day. On weekends, hosting an open house in the morning or before noon gives potential buyers an opportunity to experience what noise and activities are like in the neighborhood. Plus, you’ll be able to utilize the home’s natural light without worrying about rising temperatures.

2. Utilize Virtual Showings

Virtual showings, walkthroughs, and 3D image tours create accessible selling options for a broader audience of homeowners. This type of technology is especially helpful during periods of inclement or hot weather. By offering digital alternatives, you’re widening your pool of buyers to include those out of state or those who can’t travel in the weather.

3. Offer Cool Refreshments

When buyers enter your home, you want them to feel comfortable enough to take their time as they look around. During stuffy and hot days, offering refreshments to potential buyers can make your property more rememberable. Handheld fans, cold beverages, and even fresh fruit are easy additions that make a big impact for shoppers.

4. Be Strategic About Natural Light

Natural light can be a winner for open houses. It’s the best way to organically brighten a space, helping a room feel more expansive, vibrant, and energetic. During the summer, reducing natural light by keeping blinds and windows closed will help to cool down your home. Experts advise keeping the house dark until the open house to reduce the incoming warmth from the sun.

5. Service Your HVAC

Buyers that tour your home during warm weather are more likely to notice if your HVAC system isn’t running as it should. If you have central air, potential buyers may feel more comfortable with it on. To ensure each room they enter is nice and cool, open or close certain circulating vents to divert cool air where it’s needed most.

6. Keep Up with Curb Appeal

Summer can be a great season for curb appeal to shine. Make sure your lawn, garden, and trees are happy with proper watering and fertilizer. Depending on your neighborhood’s climate, your plants may need additional watering to look their best.

Selling Out the Summer

Hot weather doesn’t have to cool down buyer interest. With a little preparation, you can create a refreshing and comfortable atmosphere that keeps people focused on what matters most—your home. For a mortgage lender that helps you reach your home buying and selling goals, contact us!